Apr 11, 2022
In General Discussion
Numerous studies have proven that color not only affects our thoughts, but Latest Mailing Database our biological processes. For example, red can increase our heart rate, while green does the opposite. One study even showed that color can actually affect our perception of taste! Website design agency London. The same goes for websites and marketing. Choosing the right Latest Mailing Database colors for your website will make your brand more recognizable and reduce your bounce rate. But when it comes to call-to-action buttons, the choice of color gets more complicated. When you choose colors for your business website, you Latest Mailing Database consider your brand colors and refer to some general color associations that you want to attribute to your brand. For example, if you deal with landscape design, you Latest Mailing Database might gravitate toward green (because green is the color of nature and plants). If you sell sports cars, you might choose some strong or even aggressive colors like red, yellow or orange. In the human mind, each color has its Latest Mailing Database identity (ie, a set of corresponding associations). In building the brand, we try to project that identity into our business. This is how brand colors are usually chosen and the color scheme of a website is defined. But the call-to-action button color doesn't necessarily have to be associated with something that entices users to click. Here is a Latest Mailing Database example. We used to think that green represented "Go," encouraging action, and "right," while red represented "stop," implying danger.