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mamun 123
Jun 19, 2022
In General Discussion
This is an article that I wanted to write a few months ago. Unfortunately, on the one hand last year there were too many things and I couldn't make time for it. On the other hand, I always executive list had the obsession of a "perfect article" in my heart, so I didn't write it for a long time. This is a common thinking trap. We often dare not take the first step to get 10 or 100, but in fact 0 and 1 are executive list fundamentally different . So this is still a rough article, but instead of 0, it is better to have 1 finished product. 01 Insurance also needs [growth hacking] AARRR (Acquisition-Activation-Retention-Payment-Viral) is a well-known user growth model for Internet products. Internet insurance has also explored the application of this model. The biggest one is the 15-year-old Ping An, the “four markets, two clouds, and one door” around the needs of “medical, food, housing, transportation, and executive list play” . strategy. Today, major applications in this strategy, such as Ping An Haofang, Ping An Hao Car, and Ping An Hao Car Owner, have all died down. The practice of building a movie theater to sell popcorn has proven to be unworkable. However, the insurance model of 1 yuan in the first month turns insurance products into a executive list model similar to Internet products. The low threshold of 1 yuan in the first month carries the function of [acquiring customers-activation] , and a large number of users with low threshold join, how to get the follow-up user retention. Repurchase has become a problem that major Internet insurance players have to pay attention to. This is when the theory of growth hacking finds its best use in insurance. 02 Make a hypothesis This point I shared a little in the article "How to Make Good Hypotheses in executive list User Growth". Last year, when solving the problem of customer retention in an important channel for the first month of the first month, I first delineated the boundary of version 1.0: that is, to improve the renewal rate (deduction executive list success rate) of M2 (the next month after purchase). There are two types of churn: surrender Turn off withholding for third-party payments Before doing any substantive analysis, I put forward the first hypothesis: the distribution of churn nodes should conform to the 28 principle.
Out That Because Executive List content media
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mamun 123

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