Ultimately, for the most part, the day of the week that you send a broadcast doesn't matter. What's more important is training your list to come to expect your ezine to arrive every Thursday morning, for example. Tell your list when you'll be in contact with them, and do what you say you're going to do. It is really that simple. 5. Contact frequently. Most of my clients make the big mistake of not emailing their list often enough.
Many are concerned that too many emails will cause list members to unsubscribe. You need to develop a thick skin in this business because reality dictates email list the following: You will lose subscribers with every email you send. Perhaps you're no longer relevant to them or they're overwhelmed with email or they never really had an interest in what you offer in the first place.
Who knows the reason? You need to get used to it. Send them away happily knowing that they would probably have never purchased from you anyway, and their departure makes room for a more perfect list member to join your list through one of your many list-building strategies. (You are practicing good list-building, aren't you?) For best results, you need to email your list weekly. Any less and it takes a much longer time to build a relationship with your list because they don't hear from you as often. If you're frustrated with not getting the results you want from your list, touch base with them more often. Email marketing works well when you have a well-established relationship with your contact list. Follow these 5 strategies to strengthen the responsiveness of your list today.