Not long ago, an advertisement of China Merchants Bank, "No matter how big the world is, is no bigger than a plate of scrambled eggs with tomatoes", was swiped in the circle of friends. From the beginning to the end, the editor has a feeling: I am so anxious, hurry up and download the kitchen?
Speaking of the next kitchen, those who Buy email list love to cook must be familiar with it. It has been three years since the editor uploaded the recipes in the next kitchen for the first time in 2014. Going to the kitchen is definitely the leader of recipe apps in the arena.
Since its launch in 2011, Xia Kitchen has always wanted to build a recipe-community-e-commerce ecological closed loop. Now the business model of the kitchen has become more and more mature, and it has gradually
1. Market Overview
The next kitchen starts from the recipe tool. The food community market where it is located is a client application that provides users with food recipes, ingredient information, online communities, and online and offline interaction through terminals such as computers, mobile phones or tablets. The network segment of the service.
Looking at the data, as of the end of July 2017, the number of domestic users of recipe apps has reached 33.34 million. The middle-level consumers and middle-high consumers in the industry make the largest contribution to the product, the highest proportion, and are the core contributors to the product.
However, it should be noted that 89.1% of users have only installed one recipe app, indicating that the content of recipe apps on the market is similar, and one app can meet the main needs of users.
Although the interface style of Xia Kitchen and other competitors has formed a big difference, the core function difference between them is not obvious, and the mutual substitution is high; Xia Kitchen has not formed obvious competition barriers and brand effects. It is impossible to say who will die in the end.