Because the competitor's brand name is usually not or not often reflected on the landing page and the CTR from Google searches is considerably lower, Google (rightly) lower quality scores. that rise to well over € 1.00. In addition, lower quality scores mean that the ad is no longer shown in all searches. In short; if the conversion ratio in combination with the average CPC is such that the results are positive, then this is - from a purely numerical point of view - an excellent campaign. Besides any positive results, there is another factor to take into account. Namely not wanting to frustrate a competitor.
After all, advertising on a competitor's brand name can result in them also advertising on your brand name. In that situation, Google in particular is the laughing third because in an auction model with more participants, the price per click goes up. Conclusion There the phone number list same are sufficient reasons from the data not to advertise on a brand name. However, this does not mean that it has no chance in advance. to visitors is when it suits your industry and the cost per conversion is good enough. This can only be discovered by testing it. Keep in mind that a competitor who does not advertise on your brand name can start with this.
On balance, this may mean that both parties do not improve in conversion and Google in particular is the beneficiary party. Happy Italy. We Arnhemmers have also been familiar with the concept for about a year and a half. And you can find everything from the restaurant chain, at least they understand certain things. Namely that it is about 2 things: quality and presentation. Make an elephant out of a mosquito. But in a positive way. A Happy Italy plate has a diameter of about three and a half kilometers. At this three and a half kilometers lies a relatively tasty pizza. Not the tastiest cheese-tomato slice rolled out of the stone oven you've ever had, but certainly a pleasant product for the price you pay.