Three Misunderstandings of SaaS Customer Acquisition see it? MQL is only interested potential customers. These customers may not match our target customer standards. They are just interested. It is a executive email list waste of time for sales. And SQL is not only our target customer, but also interested. Is the value of this combination much greater than that of MQL? Of course, in practice, the design of MQL and SQL will be more complicated than these definitions, but the principle is that SQL will be executive email list more in line with the requirements of sales follow-up.
Than MQL. So starting from this logic, MQL needs to use a routine to follow up and convert it into SQL, and then transfer it to sales to decide whether to accept it and convert it into SAL. Therefore, it is executive email list wrong to let the marketing department manage market input and outbound calls in a unified way, and use MQL output to judge success or failure. 1) If MQLs are generated uniformly, departments and companies will only look at the number of MQLs generated, and executive email list outbound calls will also pursue the number of MQLs and tend to mass outbound calls. And the massive outbound call has become.
Another root of all evil in customer acquisition design due to his low-quality customer contact. Because of the low quality of customer contact, the final result of massive outbound calls is not to executive email list develop new customers, but to kill new customers on a large scale, killing all portrait customers who may have been interested in your product because the first impression is not good. 2) If the success or failure is determined by the number of MQLs, the outbound department will be cut off sooner executive email list or later, because the conversion rate is too low. For the company, the marketing department must exist, because it needs to engage in some marketing activities.