We noticed that words like 'prevent', 'strong', 'smarter', 'effective' and 'impact' are powerful. Need more inspiration? In this article you will find 200 powerful words . For article titles, but also good for subject lines. 3. Current affairs Your recipients want to be informed, otherwise they wouldn't sign up for something as periodic as your newsletter. For Frankwatching, changes in algorithms or new functions within social media platforms often work well. 4. Negative approach.
One is a bit more difficult, but we discovered executive list that a negative approach often works better than a positive approach. Think of 'Why your LinkedIn post isn't working' versus 'This is how your LinkedIn post works well'. You have to decide for yourself whether it fits your brand and the message you want to convey, but it can be a powerful approach. 5. Verbs Verbs give your subject line a little more punch, and that reads better. Make sure that the subject line is not full of auxiliary verbs. That's a waste of the limited space you have. 6. Short and sweet, nice and concrete While a mysterious.
Subject line makes you feel like it's making people curious, in our experience recipients want to know exactly where they stand. If you decide in a short time whether to open an email or not, you want to know where you stand. 7. Numbers Lists of tips and trends for this year or other numbers do well in subject lines. And they are often nice and concrete . Famous Names Well-known brands or brands you can learn from or, for example, large social channels: well-known names are doing well.