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Similarly, pay-per-impression campaigns charge you a fee based on the number of times your ad is displayed to people in search engine results. Each category (organic and subscribed) has its UK Phone Number Database List pros and cons, and each method within each category has its strengths in lending to good search engine positioning. Too often, though, search engine marketing companies promote their own package deals that are slanted heavily in their best interests rather than UK Phone Number Database List yours. To illustrate a comparison between organic and subscribed, think of SEM in terms similar to how life insurance works. Organic marketing works like a whole life policy does.